A Project Opportunity Brief (Fictional)
Maryborough, QLD Annual Air Show 2022
ASSESSMENT STATEMENT AND DATE
For this assessment, a project opportunity is described. The opportunity is a fully fictional project
opportunity. This fictional opportunity will use fictional dates, some situations based on actual
communities, and supplemented with other fictional data. This fictional opportunity allows you to
demonstrate your project planning and early project preparation knowledge and skills. In addition, you
will demonstrate your ability to adjust and customize project management processes to meet business
needs as stated in the brief.
Simulated dates will use the format of **Weekday dd/MMM/yyyy**.
For this Assessment 2 brief, you are simulating a 5-day timeframe from **Monday 16/Aug/2021 to Friday
You are an experienced independent Project Management Consultant coming from a background in
resource extraction activities. Your career has been as a project professional and manager beginning in
scheduling and cost management. As a Project Manager, you have managed major capital projects for new
and existing resource projects. Your schedule and cost background lead you to being part of and managing
several feasibility studies that select the best strategic option for a specific mining opportunity. You are
flexible and adaptable with a broad professional network.
You are a long-term resident of the Maryborough community. Annually, you volunteer for the annual air
show. You know many of the community volunteers as well as knowing the Board members of the
Maryborough Aviation Group Enthusiasts (MAGE) who run the annual air show. As a volunteer, you jump
in and contribute where you are needed.
For this Assessment 2, please conduct project planning activities for this Assessment 2 with current
COVID-19 challenges and uncertainties. As of the fictional date of this brief **Monday 16/Aug/2021**,
the annual air show for 2021 is a “go”.
A PROJECT OPPORTUNITY in Year 2022 (Fictional)
The community of Maryborough, Qld (i.e., a real community with fictional event, facilities, and opportunity
at its airport) is located on the Fraser Coast. Each year, the community of Maryborough celebrates its
annual fly-in and small aviation show on the third weekend of September. For the year 2021, the show
days are **Saturday 18/Sep/2021 and Sunday 19/Sep/2021**. The Maryborough fly-in and airshow is
very similar to the Caboolture Airshow (See TAVAS Great War Flying Displays) at about one half the
attendance. In addition to drive-in crowds, Maryborough Airport has the capability for large numbers of
people to fly-in, tie-down their planes, and camp under the wings. As a general guide, past Maryborough
airshow attractions are much like the Caboolture (TAVAS) annual airshow which occurs in April of each
Currently, the MAGE Board is busy with preparing for their 2021 annual show. They are keen to deliver it.
In addition, the MAGE Chair has come to you with a request for special paid services. The Chair advises of
a significant one-time only opportunity for the 2022 Maryborough Air Show.
The opportunity is a world renown entertainer and associated band is planning an Australian tour in 2022.
This entertainer is a close friend to member of the MAGE Board and has agreed to deliver 2 musical stage
shows at the Maryborough Air Show 2022, one on **Saturday evening 17/Sep/2022** and one on late
**Sunday afternoon / early evening 18/Sep/2022**. The entertainer is a keen private pilot and accepts
that rural shows are run by volunteers who raise funds to maintain and run community events. In addition,
the Fraser Coast Council is keen to expand tourism and has offered to guarantee the first 1175 tickets to
insure no financial loss to MAGE. The Fraser Coast Council anticipates added tourist value to the region
even if the specific musical event does not meet its minimum “break-even” numbers.
Further, the Maryborough airport and its associated small aviation museum need funds for maintenance
The MAGE Chair has developed an initial strategic proposal and very high-level business case based on
AACE Class 5 costs and revenue incremental to all other costs and revenue of its annual air show. The
MAGE Chair estimates that the two airport runways can be utilized for the two musical shows by
temporarily closing the runways after flying events and using a mobile stage arrangement, fixed stands,
and assigned seating. The two musical shows will require detailed scheduling, coordination, and
management to effectively and safely manage the attendees for the aviation show during the day then
followed by musical events. MAGE has the management skills to arrange and schedule the daytime
airshow attractions; however, MAGE does not have the resources and skills to effectively plan and deliver
the two musical entertainment events. The MAGE Chair wants to ensure seats are assigned and filled with
large crowds, and all crowd security and safety is correctly managed. For example, some human resource
skills may require paid professionals rather than well-meaning volunteers.
At a strategic level, the following MAGE high-level business case with AACE Class 5 estimates suggests this
opportunity should be further investigated and defined. The Chair’s initial estimate is as follows:
Total Attendance for 2 events: 1,000 1,400 2,000 1,172
Maximum Available Seats per Event: 800 800 1,100 800
Avg ticket price: $100 $100 $100 100
Total Revenue: $100,000 $140,000 $200,000 $117,200
EXPENSES with firm future year quotations
Minimum temporary stands with 800 seats
($38/seat): $30,400 $30,400 $30,400 30,400
If High Attendance, additional temporary
stands with 300 more seats to make 1100 total
$0 $0 $9,000 0
250 Portable Crowd Barriors (2m high by 2.4m
long) ($20/ea) $5,000 $5,000 $5,000 5,000
Mobile/Towable Stage: $750 $750 $750 750
Tractor to Tow Mobile Stage: (Donation) $0 $0 $0 0
Lights & Sound: $6,000 $6,000 $7,000 6,000
Fireworks: $20,000 $20,000 $32,000 20,000
Labor for parking and crowd control
(volunteers working 2 events, 50% on each
event are given seats during prime show
$0 $0 $0 $0
EXPENSES without firm quotes
40% Contingency for Unknowns and Yet to Be
Defined Such as ticketing, security,
professional crowd control, etc.:
$25,000 $25,000 $34,000 25,000
TOTAL EXPENSE without entertainment
$87,150 $87,150 $118,150 $87,150
PROFIT / (LOSS)
Operational Profit Before Entertainment
$12,850 $52,850 $81,850 $30,050
Entertainer Expense: $30,000 $30,000 $45,000 30,000
Profit for Organization: ($17,150) $22,850 $36,850 $50
Based on the above information, the MAGE Chair has approached you with the specific request of:
1. I need to hire you and along with a part time team of the correct SME’s.
2. On behalf of the MAGE Board, I want your team to thoroughly evaluate this opportunity to
determine if the opportunity viable and appropriate. At this point in time, I think it is a great
opportunity to investigate further.
3. Due to lack of definition at the start and the end, we should likely treat this as a multi-phase
iterative type project.
4. If the entertainment opportunity is viable, I want to convince the full MAGE Board to pursue the
two event deliveries. As appropriate, this may require contracting professionals in certain skill sets
to work along with our volunteers.
5. Now is **Monday 16/Aug/2021**. To get MAGE Board acceptance, we need to start with
preparing a viable feasibility/detailed assessment which includes an accurate and initial, but
detailed, project management plan (PMP) for the event in 2022. After MAGE Board approval, then
the Maryborough City Council will also need to approve the plan.
6. The initial PMP for the full event must be fully complete. It will need to appropriately expand the
business case, and it must show what MAGE volunteers can deliver and what special skills need to
7. Let’s target a presentation of the initial PMP to the MAGE Board on approximately **Monday
18/Oct/2021**. This gives MAGE about one month after our 2021 annual air show to closeout and
conduct lessons learned. It also gives us a much needed 11 month start on the 2022 annual air
8. I want to hire you to lead a small team for this first iterative phase. Please prepare a Charter for
your needs. As we are managing this effort as multi-phases of an iterative project, please focus
your Charter on the team that prepares the feasibility/detail assessment which includes an initial
detailed PMP which can gain MAGE Board approval and then Maryborough City Council approval.
9. I will need to obtain Board approval of your charter’s costs.
10. At later date and once we have better project definition and appropriate administrative approvals,
we will prepare a new follow-up charter to deliver the events.
11. In your charter, I want you to define everything that you will need including estimates of skills,
number of persons, and any other needs. Include all costs needed by your part time team.
12. By the end of this current working week of **Friday 20/Aug/2021**, please prepare a Project
Charter to deliver this first phase (NOTE: This Charter for Assessment 2 Part A which is actually
due on Wednesday 15/September/2021 11:59p.m.)
13. In addition to the Project Charter that you prepare, please prepare an initial stakeholder list for the
the entire event and all its possible phases. Find/develop and use a stakeholder register template
that you feel is appropriate. The stakeholder register shall be limited to only the first two steps
explained in PMBOK Process “Identify Stakeholders” which is “perform identification” and “obtain
information”. Scoring credits shall be lost if your stakeholder efforts progress into “conduct
classification”, “analysis” and “planning”. (Student Note: This stakeholder register is your
Assessment 2 Part B which is due on Wednesday 15/September/2021 11:59p.m.)
NOTES to Student
Prepare a project charter for this iterative phase which would be approved by the MAGE Board. The
Charter’s team will deliver a product that meets the needs of the MAGE Board and Maryborough City
Council. In your charter, clearly communicate your personal Subject Matter Expertise (SME) and the SME’s
that you wish to include on your team, and why they are needed. Over the short time frame, determine
what percent of time is needed for each team member. The team should be small, thorough, and
employed only as needed. I defer to you to define the team makeup and numbers. Your team may
commence as early as the following week starting on approximately **Monday 23/Aug/20201** and run
through the MAGE Board presentation on **Monday 18/Oct/2021** The MAGE Board has no preferred
Charter template; use what you feel is appropriate.
For your an initial stakeholder register, please find or develop, then use a template that you feel is
appropriate. The stakeholder register shall be limited to only the first two steps explained in PMBOK
Process “Identify Stakeholders” which is “perform identification” and “obtain information”. Scoring credits
shall be lost if your stakeholder efforts progress into “conduct classification”, “analysis” and “planning”.
Post your questions on the Blackboard Discussion forum for this Assessment 2 no later than Sunday
12/Sep/2021 2pm. Your instructor will respond as soon as available. Also, periodically check for Q&A from
Remember to use your Assessment 2 Q&A Session on Collaborate which is Monday 6/Sep/2021 from 8 to
For estimating manpower costs, use the following simple schedule of rates. These costs assume
consultants that are fully self-supported with home office, PC & base IT support, and superannuation.
|A. Executive, very
As a resident to Maryborough and long-term volunteer to the annual air show, you may choose to offer
discounted labor rates to the MAGE Board. Please be specific with estimated rates, hours and discounts.
= = = end of project brief = = =
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