Skip to content
Menu
Shark College
Shark College
an intensive advertising campaig

an intensive advertising campaig

May 1, 2022 by B3ln4iNmum

Write a 6-page paper in APA format (not including the cover page and reference page).  Begin by reading the following background information:

AssignmentTutorOnline

Background information. A large national MCO recently an intensive advertising campaig entered a major Southwestern metropolitan market. The managed care plan anticipated that, withn and sales effort, it would have 75,000 subscribers after two years. It planned on charging a premium of $1,800 per subscriber. Marketing and personnel costs directly related to this effort were anticipated to be $250 per subscriber. Before the MCO’s entry into the market, two of the extensive tertiary facilities in the region began to offer their own managed care plans in a PHO arrangement with their medical staff. The result was aggressive discounting of the managed care premiums. The national MCO chain dropped its premium to $1,400 per subscriber. Direct costs remained the same, yet because of the competition, the national MCO was only able to enroll 45,000 subscribers.

However, was their effort a success?  For this essay, calculate the following values and use them as part of an argument to justify whether their efforts were successful:

  • Calculation #1: What was the variance because of the failure to get the gross marketing contribution?
  • Calculation #2: What was the variance due to the lack of enrollment success?

Essay requirements.  Write a 6-page paper in APA format (not including the cover page and reference page).  Your essay must use the background information, calculations, and at least five peer-reviewed journal articles from LIRN to address the following:

  • Argue whether the MCO’s enrollment campaign was a success.

Remember, you must argue and support your judgment!  You may wish to use Modules 1, 2, 8, and 9, at http://tinyurl.com/yyzjvj9k, to help with planning and drafting your essay.

 

  • Assignment status: Already Solved By Our Experts
  • (USA, AUS, UK & CA PhD. Writers)
  • CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • AMN426 Assessment 2 Content CreationAssessment 2 Purpose
  • Mock Question
  • Software Development Fundamentals
  • Research Methods and Design
  • Career Viewpoint

Recent Comments

  • A WordPress Commenter on Hello world!

Archives

  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021

Categories

  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
©2022 Shark College | Powered by WordPress and Superb Themes!