for Chinese enterprises, so in the longer term, this may present some problems. If Oz Al
wants to enter the Chinese market with any of its products, it would appear that a ‘sooner
better than later’ approach would be wise.
4.2 Autonomous Vehicles
Liu, Peng and Gauidot (2017) foresee the coming two decades (from 2020 to 2040) as a period in which “manned and driverless vehicles will coexist”. In fact, there are already some autonomous vehicles emerging, from makers such as Tesla and early adopters like Amazon (Krok, 2017).
Further, Liu, Peng and Gauidot (2017) foresee that by 2040, “all vehicles will be completely driverless”, and “we could have completely new traffic ecosystems in which all vehicles are centrally controlled.”
With this in mind, Oz Al should be considering how its current voice recognition
capabilities could be exploited to be competitive in this future transportation landscape. For instance, how voice recognition could be integrated with the emerging driverless vehicle technology to provide an improved user experience, for example, through interactive voice control of navigation, temperature controls, or other driver preferences.
To avoid being relegated to an after-market addition to autonomous vehicles produced by
others, a strategy of collaboration with existing manufacturers could be considered.
4.3 Personal Care / Assistance Bots
Despite the need for innovative solutions to shortages of care providers, it should also be recognised that, while robots can currently undertake a lot of the mechanical and repetitive tasks, such as lifting and remembering medication schedules, they are yet to achieve the level of sophistication required to ethically care for aged and infirm patients in the same way that a human can (Gallagher, N5den & Karterud, 2016).
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