Assignment: Your Business Strategy in the Global Environment This weekâ€™s materials focus on your innovations and creativity in a global environment. Congratulations! You have just started a new business! Your assignment has three parts, but is submitted in one paper. the paper i want you to do is about rental car company
1. First, tell me what your new business is. Do you provide a service, or a product? Define this business you have spent so much time dreaming of starting.
2. Next, develop a PEST Analysis using this template: PEST-analysis-template-doc.doc .
3. Finally, describe how you are going to grow this business in the global environment.
PEST Analysis Template Situation being analysed: PEST analysis (political, economical, socal, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. criteria examples political economical criteria examples ecological/environmental current legislation future legislation international legislation regulatory bodies and processes government policies government term and home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cydes specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues trading policies funding, grants and initiatives home market pressure- groups international pressure- wars and conflicts criteria examples social technological criteria examples lifestyle trends demographics consumer attitudes and opinion media views law changes affecting competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buyng mechanisms/technology technology legislation innovation potential technology access, licensing, patents intellectual property issues global communications brand, company technology image consumer buying patterns fashion and role mod
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