Research for Business and Tourism
Session 1, 2022
• Research is not only important in academia, but
also in industry
• There will come a time in your career when you
will need to conduct some sort of research or use
published research to make a decision. This unit
gives you a basic working knowledge of how to go
about doing and using research properly.
• Being future managers in the business sector, you will
come across the ‘how can we….’ and ‘what if…’
questions quite often
• This unit will give you the skills to generate knowledge
in a methodical and rigorous manner to help you make
effective decisions based on sound data and analysis
• The unit does focus on social science research and
these skills are transferable to organisational situations
• What could the consequences be if managers do not
make decisions based on rigorous information?
What is business research?
• The scope of business research is broad and the types and number
of phenomena that are studied is rapidly expanding. For example:
• customers, employees, managers and their environment
• interactions between some of these groups
• the effects of broader political, social and technological changes.
Research as a process
The research process, Quinlan et al. 2015, p. 3.
The four frameworks approach
Model of the four frameworks, Quinlan et al. 2015, p. 7.
The four frameworks approach
1. Formulate the research problem and identify the sub-problems.
2. Define concepts, variables and pose the hypothesis.
3. Review related literature and construct the review.
4. Select the research design.
5. Selecting the data collection technique(s).
6. Choose the sample.
7. Plan the data processing and analysis techniques.
Each step will be explained individually and some exercises given to assist
understanding as we go through this unit. In topic 2 we will commence with the
conceptual framework. However, Chapter 1 of your textbook provides an overview
of the content of the four frameworks.
• May stem from:
• Personal interest
• Research supervisor
• Internal problems (business)
• Commercial or government client
• Information gap (academic literature)
• Develop problem statement
• Concise statement outlining the purpose of the research and what is
trying to be achieved
• Devise sub-objectives and/or hypothesis
• Sub-objectives break the problem statement down into individual, more
• Hypothesis – a predictive statement that is tested
• What ideas, research, information already exists about your topic?
• Is there an existing body of work, writings, research.,, ideas that your
topic fits into?
• Are their gaps in that knowledge?
• Are the problems or weaknesses with that knowledge?
• What is the contribution to this literature that your project will add
• How will you go about answering your question?
• What information is required?
• How will you get that information?
• Does that information need to be of a specific type?
• Who will you ask?
• What is the set of procedures you will use?
• How will all of this be informed by the research methods literatures?
• The ideal is to have it detailed, specific, justified and reproducible.
• How will you analyse your data to answer your research
question? (statistical or other techniques).
• What information will you present in your report?
• Who will this information be presented to?
• How will you present the information? (e.g. types of charts,
figures and tables).
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