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Submission Deadline |
Marks and Feedback |
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Before 10am on: 25/03/2022 |
20 working days after deadline (L4, 5 and 7)
15/04/2022 |
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Unit title & code |
Crisis Management and Communication MAR019-2 |
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Assignment number and title |
Assignment 1 |
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Assessment type |
Critique and Report |
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Weighting of assessment |
40% |
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Size or length of assessment |
1500 words |
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Unit learning outcomes |
Demonstrate the following knowledge and understanding · how crises develop and the response strategies that organisations develop Demonstrate the following skills and abilities · to critically analyse both crises and the response strategies that organisations develop |
AssignmentTutorOnline
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What am I required to do in this assignment? |
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· In this report you will select a crisis scenario after in-class discussions on three given organisations. · Firstly give an outline in report format of what actually happened in the crisis scenario. · A critical analysis should follow in a report format of the way the crisis was handled by the organisations involved. · A simple description of the events will not be acceptable and will fail.
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What do I need to do to pass? (Threshold Expectations from UIF) |
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In order to pass Assessment 1 you will need to:
· Distinguish various types of crises from each other · Define various response strategies · Apply theoretical models to a case study
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How do I produce high quality work that merits a good grade? |
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We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
Date will be confirmed in Week 1
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How does assignment relate to what we are doing in scheduled sessions? |
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The report is based upon what is delivered in the lectures. Each week’s content that is presented from week one to week six is vital for answering the question in the report. The report should particularly focus on specific themes that have been introduced and presented in the first half of the unit which will include: · Communication in a crisis · Examples of Crisis (Crisis and Greenpeace) · Analysis of a crisis · Storytelling · Boundary Spanning · CSR
All of these themes will be taught in the lectures and you will be expected to critically analyse all and apply to the chosen case study.
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How will my assignment be marked? |
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Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.
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3rd Class – 40-49% |
Lower 2nd – 50-59% |
Upper 2nd – 60-69% |
1st Class – 70%+ |
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Demonstrating a clear understanding of the subject (25%) |
Satisfactory… Content / level of knowledge of the topic. Addresses part of the task. Some errors / omissions in content/ theory. Inconsistent application of some correct theory/principles/concepts
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Good… Marketing/ Crisis insight & application. Breadth, depth & integration of literature/examples into work is appropriate to the context and attempts to be consistent.
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Very good… Marketing/crisis insight & application. Breadth, depth & integration of literature/examples into work is above average.
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Excellent… Marketing/ crisis insight & application. Breadth, depth & integration of literature/examples into work is impressive.
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Marketing Application and integration of Literature (30%)
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Satisfactory… Marketing/crisis insight & application. Breadth, depth & integration of literature/examples into work is appropriate, but not consistently applied.
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Good… Level of discussion/analysis/ critical evaluation &/or reflection but more ideas/points could be addressed /developed further. |
Very good… Level of discussion/analysis/ critical evaluation &/or reflection & a few ideas/points could benefit from further development &/or evaluation/comparison.
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Excellent… Level of discussion/analysis/ critical evaluation &/or reflection clearly developing points in the appropriate way with thorough consideration of all possibilities.
The best work will be highly developed and focused and attempts a holistic treatment of the task/problem. |
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Discussion /Analysis /Critical evaluation &/or Reflection (30%) |
Satisfactory… Basic evidence of discussion/analysis/ critical evaluation &/or reflection but some points superficially made so need further development. Limited critical evaluation (mainly descriptive)
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Good…insight & application. Breadth, depth & integration of literature/examples into work is appropriate to the context and attempts to be consistent. |
Very good… Marketing/crisis insight & application. Breadth, depth & integration of literature/examples into work is above average. |
Excellent… Marketing/crisis insight & application. Breadth, depth & integration of literature/examples into work is impressive. |
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Presentation Style and Structure (15%)
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Satisfactory… Basic essay structure. Not always written clearly & has grammatical & / or spelling errors.
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Good… Clear presentation & essay structure. Writing is mainly clear but some spelling &/ or grammatical errors.
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Very good… Presentation & essay structure, paragraphing, Fluent academic writing style. Very few grammatical errors & spelling mistakes.
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Excellent … Presentation & essay structure. Articulate & fluent academic writing style. Only a minor error.
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5 |
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