Students are required to complete a critical analysis of an organization’s corporate strategy. Based on the analysis, students should then develop a proposed strategy for the company for the next 5 to 10 years. Students should choose one of the following organizations:
1.The Virgin Group
2. The Walt Disney Company
Research the current and past (no further than 15 years) corporate strategies of the company of your choice and critically analyse these in relation to relevant corporate strategy theory, and Project into the future 5 – 10 years. What should your chosen organisation do in order to be a strong global competitor in its markets?
Preparation: The topics covered in weeks 1-10 (inclusive) will provide the foundation for this analysis. Students are to make use of a wide range of scholarly resources to support their discussion and recommendations and reinforce or support an argument. There is no mandated minimum number of resources that students must use, as they should be guided by the need to reinforce or support an argument rather than any perceived need to meet a quota of references.
Preparation – Assignment Font: 11 point Ar
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