Assignment Brief Academic Year 2021-22
|Module Leader:||Dr. Rana Ali|
No. and type:
time and date:
Week commencing 06/06/2022
Submission via VLE at
14.00 on 14/06/2022
time and date:
|3 weeks after submission
Note: Group member’s names and BNU IDs must be provided on the cover page. Each member of the group
must submit the same document/file from their personal LSST Connect account. Grade and feedback will
not be allocated for any non-submissions from the group members.
|Prepare and deliver a 15-minute presentation and supporting evidence based upon Part 2 of the module.
This should cover the following tasks:
1. What is the role of quantitative research in modern marketing research and data analysis, with
specific emphasis on questionnaire design – with examples of good practice taken from course
2. What is the role of qualitative research in modern marketing research and data analysis, with
specific emphasis on discussion guide design and use – with examples of good practice taken
from course work.
3. Set out what correlation and regression is and how it is used, with examples taken from course
4. Set out what time series is and how it is used, with examples taken from course work.
5. Provide a critique of issues surrounding the analysis techniques in 3 and 4, with specific reference
to Big Data and its use in modern business decision making.
6. From course material and wider authenticated study set out how data could be collected and used
more effectively to make more informed business decisions.
You should submit your slide deck, in a suitable format, supporting documentation and work diary, the
latter should set out which members of the group were responsible for which part of the work
|This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:
|LO 2: Analyse and present information to support decision making.|
|LO 2: Apply various analytical tools and techniques to gain insight into a specific research issue.|
|x This is a group presentation.
x Please keep a record of group work meetings, including attendance and work allocation v work done
to the required standard. This should be submitted with the final report and slides. Use Google Docs
to do this.
x Presentations will take place in a pre-arranged timeslot during normal tuition hours for this module.
Failure to attend or failure to be punctual (without good reason) will be treated as a non-submission.
x Presentations will be timed.
x You will receive verbal feedback immediately after your presentation so you may want to have a
penand paper to hand to record some of this feedback.
x You should use this feedback to make alteration to your final submission.
x You will NOT be provided with your grade at this time but via VLE within a three-week period.
|Referencing and research requirements|
|Please reference your work according to the Harvard style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. andShields,
G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan.
Copies are available via the University library.
|How your work will be assessed|
|Your work will be assessed against the assessment criteria which have been provided at the end of
These criteria have been designed specifically for this assignment and are intended to measure the extent
to which you have demonstrated your achievement of its associated learning outcomes (see above). They
have been aligned with the institutional grade descriptor appropriate for your level.
The assessment criteria provide a basis for fair and consistent marking and indicate what is expected
ofyou in this assignment. It is strongly recommended that you engage with them while you are
working onthe assignment and use them in combination with any feedback you receive once your
work has been marked to help you plan for future learning and development.
This being a group presentation you will be receiving a mark for the performance of the group (this mostly
relates to the structure and the content of your presentation).
Each member of the group will be questioned on the section of the presentation they have given. Individual
marks will be adjusted based upon whether their individual contribution of the knowledge andunderstanding
of their task and its link to whole project is appropriate for this level of study.
|This assignment should be submitted electronically.
Please use the relevant Turnitin submission point in the Upload My Assignment area in your VLE module
This assignment should be submitted before 14:00 UK time on the set date of submission.
Work that is submitted up to 10 working days beyond the submission date will be accepted as a late
submission. Late submissions will be marked, and the actual mark recorded but will be capped at the
passmark (typically 40%), provided that the work is of a passing standard. Work submitted after this
period will not be marked and will be treated as a non-submission.
x Please ensure that your work has been saved in an appropriate file format. Turnitin will only
acceptthe following file types: Microsoft Word and PDF. Your file must also contain at least
20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
x You can submit your work as many times as you like before the submission date. If you do
submityour work more than once, your earlier submission will be replaced by the most recent
x Once you have submitted your work, you will receive a digital receipt as proof of submission,
whichwill be sent to your forwarded e-mail address (provided you have set this up). Please
keep this receipt for future reference, along with the original electronic copy of your
Feedback and marks for this assignment will be available three weeks after submission.
x You are reminded of the University’s regulations on academic integrity, which can be viewed
on theUniversity website: https://www.bucks.ac.uk/sites/default/files/2021-07/academic
integrity- policy.pdf. In submitting your assignment, you are acknowledging that you have read
and understood these regulations
x Please also note that work that is submitted up to 10 working days beyond the submission
date will be considered a late submission. Late submissions will be marked and the actual
mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is
of a passing standard.Work submitted after this period will not be marked and will be treated
as a non-submission.
|Before you submit|
|x Please use the provided checklist below to make sure you are ‘fit to submit’ your work
x We recommend you use this checklist as soon as you get this assignment brief to help you
|Fit to Submit: Assignment Checklist|
|This brief assignment checklist is designed to help you avoid some of the most common
mistakesstudents make in their coursework.
Have you read the assignment brief? If not, do so now!
In it you will find details of the assessment task, word count, the assessment criteria your work is
markedagainst, and the learning outcomes – the basis for the assessment strategy in each module.
Students often lose marks by forgetting some of the more straightforward elements of their
assignments. We recommend that you “tick off” each of the points below as you prepare your
work forsubmission. If you need any help, ask your tutor and/or visit
Have you read and understood the assessment criteria?
Have you met the learning outcomes? You will lose marks and your work may even be failed
ifyou have not.
Have you demonstrated you can think and write critically in the completed work? This
means you have supported your arguments/explanations appropriately e.g. using
relevant academic sources and you have offered discussion points which extends your
own or others’ viewpointsto make reasoned conclusions/judgements.
Have you maintained an appropriate tone throughout your work? Is your work formal, focused,
developed and clear?
Have you checked that the referencing in your assignment is in line with your programme
Have you proof-read your work and used spellcheck software to check your spelling and
Have you checked the presentation of your work is as specified by your tutor, for example,
arefont size, colour, style, line spacing and margins as the tutor specified?
Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.
Can you confirm that the work submitted is your own and maintains academic integrity?
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