Contents of your report
1.0 Introduction — brief description of the company and the industry of which it is part and the main challenge(s) being faced- i.e., why are you being asked to analyse the case.
2.0 Macro environmental analysis — (PESTEL) factors which are changing or impacting on the company and/or the industry— include some discussion as to what they mean for the company
3.0 Industry analysis (for each industry if more than one)
• 3.1 brief description of the life cycle stage of the industry • 3.2 Porter’s 5 forces analysis — conclusion regarding attractiveness
4.0 Company analysis: resources and capabilities — core competencies — include some discussion of which ones are/will be most effective in achieving strategies and objectives or are most important to identified environmental factors — macro and/or industry.
5.0 RBV/VRIO Framework analyse Australia Post
6.0 Competitor analysis: draw conclusions about main competitive threats (if any) (link back to 5 forces analysis)
7.0 Strategy analysis:
• 7.1 Identify strategies – Corporate Level and/or Business level if possible • 7.2 Analyse if working or not — why / why not • 7.3 Suggestions for improving current strategies or suggestions for new strategies—link back to analysis and explain why you think they will work
8.0 Conclusion — summary, recommendations, prediction for future of the company/industry 9.0 References Use your referenced sources and theory to support your analysis and recommendations.
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