BSBDES402 Interpret and respond to a brief
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ASSESSMENT TASK 1
Design a Logo
CUA51015 Diploma of Screen and Media
ASSESSMENT TASK 1 COVER SHEET
Please ensure this form is fully completed prior to submitting.
This page should be on the front of your assessment and needs to be easily accessible.
| Student Number: | |
| Student Name: | |
| Subject: | BSBDES402 Interpret and respond to a brief |
| Course: | CUA51015 Diploma of Screen and Media |
STUDENT DECLARATION
I hereby certify that:
- This assessment task is my own work based on my personal study/research and not the work of another student and/or source.
- I have acknowledged all material and sources used to prepare this assessment task.
- I have not plagiarised or copied any part of this assessment task from the work of any other student or source either. (I know the penalties for plagiarism include $200 re-assessment fee)
- This assessment task has not previously been submitted.
- I am aware of the requirements set by my Trainer & Assessor.
- I have retained a copy of this assessment task for my own records.
- I have completed all my assessments, tasks & activities (on moodle®) successfully.
Student’s Signature: _______________________________ Date: _________________
Wentworth Institute RTO Code: 91178 November 2017 Version: 1.0
Student instructions
This Assessment is designed to test the knowledge that you have acquired throughout the unit so far. Use the following tips to help you answer the questions:
Read each question carefully. Check with your trainer or assessor if you are not sure what the question is asking.
HINT: Use these questions as subheadings to create a business style report to answer your assessment
Your response to each question should aim to provide enough information to answer the question. In most cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading (question) applicable, e.g. ‘See attached email’.
Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)
Your answers & assessment submission must professional in style (Business), content and format. Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphs with appropriate punctuation, spellchecking and final submission will need to be proof-read. (i.e. few missing words or typo’s)
In particular:
– Use clear, non-discriminatory language
– Avoid the use of jargon
– Write clearly using plain English
– Consider your target audience
– Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).
All of your work must be original.
Performance Evidence
Evidence of the ability to:
- analyse trends in business performance using standard accounting techniques
- develop performance indicators and identify options for improvement
- monitor performance indicators and document options for improvement
- establish organisational objectives, policy and procedures.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- discuss ethical considerations relating to conflict of interest, confidentiality and disclosure requirements
- identify the key principles and methods of:
- valuation
- capital budgeting analysis and investment analysis
- cost –benefit analysis and use of performance ratios or comparison techniques.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the accounting field of work and include access to:
- Students should utilise the meeting table and chairs in the room as well as the common office equipment, technology, software and consumables provided by the College
- corporate governance documentation
- organisational operational policy and procedures information.
- Assessors must satisfy NVR/AQTF assessor requirements.
Marking and Criteria guide:
Assessor and student must read this carefully before assessment.
- All parts of the assessment must be completed successfully in accordance with the guidance provided in the Marking guide for the student to achieve competence in this unit.
- Students & assessors must note that professionally critical aspects/concepts must be included (e.g. cost –benefit analysis and use of performance ratios or comparison techniques, the key principles valuation and capital budgeting analysis and investment analysis, trends and quantify the business).
- All parts (criteria) in the marking guide must be completed successfully for the student to achieve competence in this unit
EDUCATOR to complete
| Observation/assessment | Satisfactory/not Satisfactory | Comments |
| All assessments, tasks & activities (on Moodle®) successfully | ||
| Student has interpreted brief effectively | ||
| Student has displayed an ability to explore design | ||
| Student has shown evidence of ability to develop ideas | ||
| Student has displayed an understanding of design principles | ||
| Student has interpreted brief to a satisfactory standard | ||
| Student has completed logo design to a satisfactory standard |
Practical Checklist
Assessor to complete: (circle)
Did you observe the student? Yes No
Further comments required
Assessor Comments
________________________________________________________________
________________________________________________________________
Resubmission required Yes_________ No___________
Date resubmission must be handed in: ________________________
Assessor’s name and signature: _______________________________
Date: _________________________
Design Brief
Design a logo and by-line for WIN Productions
WIN College is proud to announce their newest initiative, WIN Productions.
In this assessment you will work closely with Executive Producer of WIN Productions, Kirstie Boerst to come up with a response to the following design brief, “Design a logo and byline for WIN Productions”
Who are we?
The WIN philosophy is to educate & train our students with continuous contact with the real world (industry and the global community).
WIN Productions will provide students with ‘real world’ experience as we partner with industry to assist them with all of their media production needs.
What do we do?
Logo Design
Title Design
Video Production
Story Boarding
Flyer and Poster Design
Facilities Hire
Animation and SFX and CGI
About our target market?
Film and Video production companies and corporate clients
Current Corporate Branding
Arial 10 pt.Fonts and size ratios:
WENTWORTH
Gills Sans MT Condensed. 12 pt. I N S T I T U T E
CURRENT WIN EDUCATION LOGO
Colour:
Purple:
H: 274 L: 31
S: 69% a: 40
B: 57% b: -45
R: 102 C: 75%
G: 45 M: 98%
B: 145 Y: 1%
# 662d91 K: 1%
Gold:
H: 36 L: 78
S: 75% a: 22
B: 99% b: 66
R: 102 C: 0%
G: 176 M: 35%
B: 64 Y: 84%
# fcb040 K: 0%
Executive Producers Statement Our new logo needs to be corporate and classy but fun and creative
Examples of designs included below:
Branding ideas but not restricted to:
ACTIVITY 1 Create a Mood Board
Interpret a Design Brief
Think about the design principles we have discussed in class, consider the design requirements listed here and liaise with your Executive Producer to produce mood board in response to the brief above and reflects the desired corporate positioning of WIN Productions.
A mood board is a type of poster that contains text, images, and samples of objects used in a composition of the choice of the mood board creator, and serve as a visual tool for communicating ideas and creating inspiration.
As a designer, a mood board is useful for your clients because it allows you to communicate with them visually. It can help avoid misunderstandings with your client that can save you both time and money.
ACTIVITY 2 Create a Mood Board
Plan and Complete Logo
Complete the design and create the logo
Observation Checklist
| Student Name | |
| Date: | |
| Student #: | |
| UOC Name: | |
| UOC Code: |
I have read the assessment instructions and know the observation criteria and I am ready to participate in the practical assessment
Students Signature: _________________________________________________________________
| Observation | Satisfactory | Not Satisfactory | |
| Did the candidate : | |||
| Student has interpreted brief effectively | |||
| Student has displayed an ability to explore design | |||
| Student has shown evidence of ability to develop ideas | |||
| Student has displayed an understanding of design principles | |||
| Student has interpreted brief to a satisfactory standard | |||
| Student has completed logo design to a satisfactory standard | |||
| Comments | |||
| Satisfactory | Not Satisfactory | ||
| Educator Name and Signature: |
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