Fundraising Project Operational Plan
1
1. Who does what? Assign accountabilities to the team in the lower table according to their skills/competencies as listed below.
| Skill Sets | ||||||||||||||
| Name | Role | Lead & Mge |
Copy writing |
Photography | Videography | Graphic design | marketing Email | Website admin | management Event | Media/PR | relations Customer Sales |
Printing | Shipping | Handyman |
| Bus Dev Mgr | y | y | y | |||||||||||
| Jill | Graphic Designer | y | y | y | ||||||||||
| Carl | Copy-writer | y | ||||||||||||
| Will | Webmaster | y | ||||||||||||
| Dan | Digital marketing | y | y | |||||||||||
| Prana | Printing | y | ||||||||||||
| Ian | IT / Sales reports | y | y | |||||||||||
| Sally | Sales & customer service | y | y | |||||||||||
| Vince | Videography/photos | y | y | |||||||||||
| Shane | Distribution/shipping | y | ||||||||||||
| Harry | Handyman/Electrics | y | ||||||||||||
| Name | Role | Task to be completed | Resources that teams will require to complete tasks | |||||||||||
| Bus Dev Mgr (BDM) | Book the booth set up materials, chairs and equipment | Booth, seating and audio equipment from an event hire company | ||||||||||||
| Jill | Graphic designer | Design cards and calendar | Graphic design software, hardware, printer | |||||||||||
| Produce copy (text) for cards | ||||||||||||||
| Take photos for cards and calendar | ||||||||||||||
| Produce copy (text) for website, email campaigns and media release | ||||||||||||||
| Print the materials (the cards and calendars) | ||||||||||||||
| Proof-read cards and calendar | ||||||||||||||
| Make videos for social channels, websites and media | ||||||||||||||
| Provide content to Aged Care Centre for their website & contact list | ||||||||||||||
| Send an email marketing campaign to D&N Printing customer list telling everyone about the fundraiser and offering the cards and calendar for sale |
||||||||||||||
| Put similar information about the fundraiser on the D&N website | ||||||||||||||
| Provide online marketing campaign ideas and support to Golden Years for them to use their mailing list and website for the promotion |
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| Receive orders | ||||||||||||||
| Pack and ship orders | ||||||||||||||
| Set-up a booth at the Aged Care Centre | ||||||||||||||
| Operate a booth at the Aged Care Centre each evening for two weeks | ||||||||||||||
| Advise and invite a media presence to cover the event | ||||||||||||||
| Organise the Christmas Carol choir to close the fundraiser | ||||||||||||||
| Take down the stall and perform closure activities. |
AssignmentTutorOnline
Fundraising Project Operational Plan
2
2. Given that D&N Printing normally closes over the holiday season, you are going to have to encourage some staff to work after hours and for three days into the holiday
period in the lead up to Christmas Eve. Describe the interpersonal and leadership styles to meet the circumstances and situations in organising this event?
3. Comment on the importance of encouraging others to adopt business ethics and to build their commitment to the organisation.
4. What professional development activities or professional networks or groups could you or any of the team join to assist with this project? Provide at least two URLs.
Fundraising Project Operational Plan
3
5. Write a short press release of 100 words for your local print and radio media to announce the fundraiser and to represent D&N Printing in the media and community.
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