Persuasive Claim: Honolulu Country Club Gets Scammed on Phony Toner Phoner (Obj. 7) Consumer Heather W. was new to her job as administrative assistant at the Waialae Country Club in Honolulu. Alone in the office one morning, she answered a phone call from Rick, who said he was the country club’s copier contractor. “Hey, look, baby doll,” Rick purred, “the price on the toner you use is about to go way up. I can offer you a great price on this toner if you order right now.” Heather knew that the copy machine regularly needed toner, and she thought she should probably go ahead and place the order to save the country club some money. Ten days later two bottles of toner arrived, and Heather was pleased at the perfect timing. The copy machine needed it right away. Three weeks later Maureen, the bookkeeper, called to report a bill from Copy Machine Specialists for $960.43 for two bottles of toner. “What’s going on here?” said Maureen. “We don’t purchase supplies from this company, and this price is totally off the charts!”23 Heather spoke to the manager, Steven Tanaka, who immediately knew what had happened. He blamed himself for not training Heather. “Never, never order anything from a telephone solicitor, no matter how fast-talking or smooth he sounds,” warned Steven. He outlined an office policy for future supplies purchases. Only certain people can authorize or finalize a purchase, and purchases require a confirmed price including shipping costs settled in advance. But what to do about this $960.43 bill? The country club had already begun to use the toner, although the current copies were looking faint and streaked. Your Task. As Steven Tanaka, decide how to respond to this obvious scam. Should you pay the bill? Should you return the unused bottle? Write a persuasive claim to Copy Machine Specialists, 4320 Admiralty Way, Honolulu, HI 96643. Supply any details necessary. Video Resources This chapter has two videos with writing assignments. Bridging the Gap Video Library 2 Persuasive Request: Hard Rock Café This video takes you inside the Hard Rock Café where you learn about changes it has undergone in surviving over 30 years in the rough-and-tumble world of hospitality. One problem involves difficulty in maintaining its well-known logo around the world. As you watch the video, look for references to the changes taking place and the discussion of brand control. Your Task. As an assistant in the Hard Rock Corporate Identity Division, you have been asked to draft a persuasive message to be sent to the Edinburgh International Comedy Festival. In doing research, you learned that this festival is one of the three largest comedy festivals in the world, alongside Melbourne Madness Festival and Montreal’s Just for Laughs Festival. An annual event, the Edinburgh International Comedy Festival takes over this Scotland city each autumn with stand-up comedy, cabaret, theater, street performance, film, television, radio, and visual arts programs. Some of the programs raise funds for charity. The problem is that the festival is staging some of its events at the Hard Rock Café, and the festival is using outdated Hard Rock logos at their Web site and in print announcements. Your task is to persuade the Edinburgh International Comedy Festival organizers to stop using the old logos. Explain why it is necessary to use the official Hard Rock logo. Make it easy for them to obtain the official logo at http://www.hardrock.net.official.logo. Organizers must also sign the logo usage agreement. Organizers may be resistant because they have invested in announcements and Web designs with the old logo. If they don’t comply by June 1, Hard Rock attorneys may begin legal actions. However, you need to present this date without making it sound like a threat. Your boss wants this message to develop goodwill, not motivate antagonism. Write a persuasive e-mail message to Edinburgh International Comedy Festival organizer Barry Cook at [email protected] com. Add any reasonable details. Bridging the Gap Video Library 2 Innovation, Learning, and Communication: A Study of Yahoo This video familiarizes you with managers and inside operating strategies at the Internet company Yahoo. After watching the film, assume the role of assistant to John Briggs, senior producer, who appeared in the video. John has just received a letter asking for permission from another film company to use Yahoo offices and personnel in an educational video, similar to the one you just saw. Briggs wants you to draft a message for him to send to the operations manager, Ceci Lang, asking for permission for VX Studios to film. VX says it needs about 15 hours of filming time and would like to interview four or five managers as well as founders David Filo and Jerry Yang. VX would need to set up its mobile studio van in the parking lot and would need permission to use advertising film clips. Although VX hopes to film in May, it is flexible about the date. John Briggs reminds you that Yahoo has participated in a number of films in the past two years, and some managers are complaining that they can’t get their work done. Your Task. After watching the video, write a persuasive memo or e-mail message to Ceci Lang, operations manager, asking her to allow VX Studios to film at Yahoo. Your message should probably emphasize the value of these projects in enhancing Yahoo’s image among future users. Provide any other details you think are necessary to create a convincing request message that will win authorization from Ceci Lang to schedule this filming.
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