How does the decision about which airline and route to choose meet the wicked problem criteria ?

You are asked to plan a journey by air from Manchester in England to Pittsburgh in the USA. Airline A is cheap, but involves flying to Chicago, waiting there for three hours and then flying on to Pittsburgh. Airline B is the most expensive, but offers a direct flight. Airline C has a package that is cheaper than that of airline A, but which involves flying from Manchester to Gatwick airport near London, and then on to Pittsburgh via yet another airport in the USA.
a. What factors besides price might affect your choice of airline ?

b. How does the decision about which airline and route to choose meet the wicked problem criteria ?