IAPG is a nonprofit organisation

IAPG is a nonprofit organisation

by B3ln4iNmum

Heading Torrens symbol

AssignmentTutorOnline

 

 

 

Social Media Strategy Proposal

 

 

 

 

 

 

 

 

Student name:

Yamile Villacorta – ID A00040653

 

 

 

Lecturer:

Shane Murphy

 

 

 

 

Torrens University 2022

 

 

 

Table of content

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Introduction

 

IAPG is a nonprofit organisation for widening the discussion and creating awareness about problems of ethics applied to the Geosciences. The organisation has 35 national sections and involve a network of 2895 members in 127 countries on 5 continents and (IAPG, 2022).

IAPG promotes and teach Geoethics through the international collaboration through social media platforms such as, Facebook, Instagram, LinkedIn, and other platforms. This organisation also does geoscientific exhibitions such as MinerLima run every year in Peru (Di Capua, 2021).

 

SWOT Analysis of current social media efforts of the client and media landscape (Opportunities and threats should be referenced)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SWOT Analysis

 

 

Identification of appropriate target audience(s) and a profile created

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Social Media strategy objectives

  • Growth audience in each platform.
  • More visibility of engaged audience.
  • Involve more audience.
  • Upgrade posts.
  • Reach any sort of audience.
  • Improve visual content.
  • More engagement with the audience.
  • Increase engagement and retention with the audience.

 

 

 

 

 

Social Media plan

 

  • Selection: the following social medias have been chosen as they are the most audience engaged platforms having 1k-10k followers (Geologize training courses, n.d).
    • Facebook: Facebook is the largest social media platform and the most established. Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities. (Baker.K, 2020; Adlava, 2022).
    • Instagram: Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it comes to sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced ecommerce tools. Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a hard platform to beat (Baker.K, 2020).

 

  • Brief justification:
    • According to Dr Haydon Mort (2022) the best way create intererst into the next generation about geosciences is using visual platforms such as Instagram. Due to general lack of public understanding around the world about the subject, educators expoerts agreed that past strategies haven’t worked so it is needed to change in order to raise the profile of our science in the public’s consciousness.
      • Geoscientists can help the population to understand the value of geoscience and teach them about its multiple applications using media. In thias way socializing geosciences and its proper application in line with geoethical values will be useful to society for the public benefit (Villacorta, Toledo, & Araujo, 2022).

 

  • Content development: concepts/themes for each platform.
    • Due to Geoscience is an interdisciplinary and “socially-minded” area of science. many aspects of this science can impact the public. For this reason, effective written communication is crucial in geoscience because the science needs to be explained to both the public and other scientists. Geoscientists must be aware when writing to these different audiences to explain content at appropriate levels of complexity (Penn State University Libraries, 2021).
    • When explaining scientific topics to a non-science audience, just keep in mind that your listeners or readers will likely need scientific concepts explained to them in non-technical terms and in more detail. Edit out extraneous information that they don’t need, stick to a few main points and when in doubt, remember that simpler is usually better (Ashworth, 2022).
    • To increase engagement to Geoscience, it should be implemented in the IAPG platform attractive contents such as: thumbnails, capturing themes, Hook: Interesting conclusion at the beginning, story and emotion throughout and controversy.
    • An effective way to achieve engagement of the objective public through the selected social media platforms is using a plain language. For example, the use of analogies when explaining complext geological concenpts that the users can ‘’get’’ the relevant information.
    • Also using emotional connection with the audience is possible to reaxche them as the y could feel that the scientist has a human side.

 

  • Implementation:
  • schedule including dates, time of posting, frequency, tone of voice and suggested topics. Please refer to the content creation list for content development ideas and also the social media planner for implementation.

(PASTE EXCELS TEMPLATES HERE)

A minimum of two (2) social media platforms must be proposed.
A minimum of two (2) posts a week (for 5 weeks) must be included in the proposal (i.e., one post for each platform per week as a minimum). Posting will occur over weeks 6 to 10 inclusive –see Assessment 2 brief

 

Evaluation and Analytic tools

 

  • Briefly outline your intended evaluation & analytic tools and relevant metrics that could be used to measure the success of your strategies. Hint: consider what you are trying to achieve in your objectives.

 

 

 

 

 

 

 

 

 

 

 

 

References

Michael Stelzner. (2019, May 31). How to Create Content That Attracts Customers. Social Media Examiner. https://www.socialmediaexaminer.com/how-to-create-content-that-attracts-customers-melanie-deziel/?utm_source=Newsletter&utm_medium=NewsletterIssue&utm_campaign=smenl19-nlweek22-nldaily-nlfri&omhide=true

 

IAPG. 2022. Homepage. https://www.geoethics.org/

 

Di Capua (2021). MinerLima 2021. http://iapgeoethics.blogspot.com/2021/11/minerlima-2021-18-21-november-2021.html

 

Penn State University Libraries 2021. Science Communication in Earth and Mineral Sciences. https://guides.libraries.psu.edu/c.php?g=821826&p=5865067

 

Ashworth, A. 2022. Communicating Geoscience to Non-Scientists. https://www.aegweb.org/index.php?option=com_dailyplanetblog&view=entry&year=2021&month=01&day=05&id=13:communicating-geoscience-to-non-scientists

 

Haydon Mort (2022). Dr Haydon Mort presents ‘How can we communicate in the geosciences so the public will listen?’ https://www.youtube.com/watch?v=1eb22UqmYL0

 

Baker, K. (2020, October 23). Social media marketing: The ultimate guide. HubSpot Blog | Marketing, Sales, Agency, and Customer Success Content. https://blog.hubspot.com/marketing/social-media-marketing

 

13 reasons why your social media engagement is suffering. (2022, May 27). Las Vegas Web Design & SEO | Software Development | Adlava. https://www.adlava.com/news/10-reasons-your-social-media-engagement-is-suffering

 

Villacorta Chambi, S. P., Toledo Gutierrez, C., & Araujo Ramos, L. (2022). Conclusions: Future Perspectives of Geoethics in Peru. In Geoethics in Peru (pp. 99-107). Springer, Cham.

QUALITY: 100% ORIGINAL PAPER – NO PLAGIARISM – CUSTOM PAPER

Leave a Reply

Your email address will not be published. Required fields are marked *