Running Case Assignment: Improving Decision Making: Analyzing Competitive Strategy Software skills: Web browser software Business skills: Value chain and competitive forces analysis, business strategy formulation This project provides an opportunity for you to develop the competitive strategy for a real-world business. You'll use the Web to identify Dirt Bikes's competitors and the competitive forces in its industry. You'll use value chain analysis to determine what kinds of information systems will provide the company with a competitive advantage. Dirt Bikes's management wants to be sure it is pursuing the right competitive strategy You have been asked to perform a competitive analysis of the company using the Web to find the information you need. Prepare a report that analyzes Dirt Bikes using the value chain and competitive forces models. You report should include the following: Which activities at Dirt Bikes create the most value? How does Dirt Bikes provide value to its customers? What other companies are Dirt Bikes's major competitors? How do their products compare in price to those of Dirt Bikes? What are some of the product features they emphasize? What are the competitive forces that can affect the industry? What competitive strategy should Dirt Bikes pursue? What information systems best support that strategy? Improving Operational Excellence: Identifying Supply Chain Management Solutions Software skills: Web browser Business skills: Locating and evaluating suppliers In this project you'll use the Web to identify the best suppliers for one component of a dirt bike and appropriate supply chain management software for a small manufacturing company. A growing number of Dirt Bikes orders cannot be fulfilled on time because of delays in obtaining some important components and parts for its motorcycles, especially their fuel tanks. Complaints are mounting from distributors who fear losing sales if the dirt bikes they have ordered are delayed too long. Dirt Bikes's management has asked you to help it address some of its supply chain issues .Use the Internet to locate alternative suppliers for motorcycle fuel tanks. Identify two or three suppliers. Find out the amount of time and cost to ship a fuel tank (weighing about five pounds) by ground (surface delivery) from each supplier to Dirt Bikes in Carbondale, Colorado. Which supplier is most likely to take the shortest amount of time and cost the least to ship the fuel tanks? .Dirt Bikes's management would like to know if there is any supply chain management software for a small business that would be appropriate for Dirt Bikes. Use the Internet to locate two supply chain management software providers for companies such as Dirt Bikes. Briefly describe the capabilities of the two software applications and indicate how they could help Dirt Bikes. Which supply chain management software product would be more appropriate for Dirt Bikes? Why? Achieving Operational Excellence: Using Internet Tools to Increase Efficiency and Productivity Software skills: Web browser software Business skills: Employee productivity analysis In this project, you'll suggest applications of Internet technology to help a employees at real-world company work more efficiently. Dirt Bikes's management is concerned about how much money is being spent communicating with people inside and outside the company and on obtaining information about developments in the motorcycle industry and the global economy. You have been asked to investigate how Internet tools and technology could be used to help Dirt Bikes employees communicate and obtain information more efficiently. Dirt Bikes provides Internet access to all its employees who use desktop computers. How could the various Internet tools help employees at Dirt Bikes? Create a matrix showing what types of employees and business functions would benefit from using each type of tool and why How could Dirt Bikes benefit from intranets for its sales and marketing, human resources, and manufacturing and production departments? Select one of these departments and describe the kind of information that could be provided by an intranet for that department. How could this intranet increase efficiency and productivity for that department? Achieving Operational Excellence: Developing an E- Commerce Strategy Software skills: Web browser software Business skills: Strategic analysis This project provides an opportunity for you to develop an e- commerce strategy for a real-world business and to use a Web page development tool to create part of the company's Web site. Dirt Bikes's management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. You have been asked to explore how Dirt Bikes could benefit from e-commerce and a Dirt Bikes Web site. Prepare a report for management that answers the following questions: How could Dirt Bikes benefit from e-commerce? Should it sell motorcycles or parts over the Web? Should it use its Web site primarily to advertise its products and services? Should it use the Web for customer service? .How would a Web site provide value to Dirt Bikes? Use the Web to research the cost of an e-commerce site for a small to medium-sized company. How much revenue or cost savings would the Web site have to produce to make it a worthwhile investment for Dirt Bikes? Prepare specifications describing the functions that should be performed by Dirt Bikes's Web site. Include links to other Web sites or other systems in your specifications.
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