Case study 1
Increasing awareness of bowel cancer symptoms among the Asian Community —NHS Hillingdon Clinical Commissioning Group (Formerly NHS Hillingdon)
This case study illustrates the benefits of collecting and using equality information to identify the needs of people with particular protected characteristics and to measure progress in responding to those needs over time.
NHS Hillingdon Public Health Team looked at the information available on cancer types and rates in the Borough in 2010. They found that:
Among cancers, bowel cancer accounted for a large proportion of cancer deaths;
More people under 75 were dying of cancer in the South of the Borough which has a high Asian population compared to in the North;
Cancer was a substantial contributor to inequality in death rates, particularly among women living in the most deprived 20 percent of the borough.
Cancer can often be successfully treated if detected early. For example, eight out of 10 cases of bowel cancer can be treated successfully if detected early .
Action taken Based on the baseline data outlined above, the Public Health Team decided to launch an awareness campaign in the South of the Borough (Hayes and Harlington) which has a high Asian population.
The Public Health Team found that members of the Asian community had more limited awareness of the symptoms of bowel cancer, which was reducing the chances of early diagnosis with implications for survival rates. One of the
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