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View the Discussion Question Grading Rubric. [Tech Team Link Moodle Rubric: COB – DO Rubric – SUM 5]
CLA 1 – Comprehensive Learning Assessment I — CLO 1, CLO 2, CLO 3
This assignment focuses on the marketing strategies that a company uses to promote its products, services, and brand.
The existing firm you identified in the Professional Assignment paper you wrote last week is to be referenced in this paper. This company will be the focus of not only CLA 1, but also your CLA2.
You may not change companies later in the course! Please be sure to choose a company/service/product that genuinely interests you, and perhaps is relatable to your professional experience or desired career path.
In a 3- to 5-page, APA-formatted written report, address the following questions:
1. How do you intend to vary the marketing of your product or service if you have identified more than one demographic group to target? Describe no more than 2 different target markets. 2. Describe how important differentiation is to your firm’s success in regard to (a) the product or service you are marketing, and (b) the manner in which you present the marketing to your targeted groups. 3. Describe your pricing plan/strategy in regard to how it fits into the marketplace and how it will be attractive to your targeted consumers.
Explain what you would do if immediately after initiating the marketing of your firm’s product or service to the marketplace, another firm lowers its price for a competing product to your offering? What will you do in response to this competitive action
Cite three (3) peer-reviewed articles not including your textbook.
View the Written Paper Grading Rubric [Tech Team Link Turnitin Rubric: COB – Written Paper Rubric]
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