APA STYLE: Strickly need to be followed
Word Limit: 2,500 words
Note: Titles, Sub Titles and table content is not included in the world account
Starbucks is a multinational corporation which operates in over 60 countries. Starbucks grows
beans in different parts of the world and has multiple processing plants.
For this assignment write a report on Starbucks analyzing and explaining why Starbucks is one
of the most popular cafe chains in the world. In your report please include the following:
1. How does Starbucks keep the quality of their beans?
2. How does Starbuck handle logistics?
3. How does Starbuck deal with cultural differences?
4. What are some of the good factors of Starbucks business model?
5. What are some of the negative aspects of Starbucks business model?
6. How does Starbucks maintain quality throughout its international stores?
7. Name two of Starbucks’ international competitors, and how are these companies
affecting Starbucks business.
8. How does Starbucks deal with currency fluctuations?
9. Make three recommendations to Starbucks on how to better deal with international
management of cultures.
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