Price – Briefly discuss the 5Cs; decide on whether you will use cost, competitor or value based pricing and justify
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your decision. Are there any other pricing models that might be suitable? Will you offer any incentives?
Chapter 11 of the text and your tutorial should help.
Distribution – Distribution captures the channel through which the product is delivered to customers. Briefly
describe the current marketing channels (supply chain) for your chosen product, describe its distribution
intensity and offer an alternate/complementary method of distribution. Justify your recommendation. Chapter
12 of the text will be helpful.
Promotion – Using the “Objective-and-Task” method, describe how you would spend AUD $50,000 to help
reach your marketing goal. Describe the IMC tool(s) you will use, how the money will be spent, and what you
expect to achieve. Promotion decisions should be realistic and suggestions can be found in chapter 13 of the
text.
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