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ASSESSMENT 2
Summative Assessment 2: Individual Report (60% -equivalent to 2400 word).
An individual report developing a view of an appropriate marketing / communication strategy from assessment 1.
DUE 9th MAY 2PM
| Criterium | Weighting |
| Presentation and style:
– Coherence and organisation of report – Communication and expression within the report |
15% |
| Conforming to instructions:
– Attention to purpose – Referencing
|
15% |
| Content and knowledge:
– Knowledge and application of relevant theories and frameworks – Use of literature/evidence of reading – Quality of sources used
|
40% |
| Thinking/Analysis/Conclusion: | 30% |
STRUCTURE/ REQUIRED CONTENTS
- Executive Summary
- Introduction
- Product Information
- Entry characteristics
- Communications Plan (Including message and the proposed marketing mix)
- Limitations/Challenges
- Conclusions
- References
- Appendix – Creative brief
Note that requests for extensions to the submission deadline are subject to the University’s concessions procedure. If you anticipate the need to request a submission concession you should contact the Master’s Programme Director at the earliest opportunity before the submission deadline. Electronic copies of the relevant forms are on the MA Management Studies Blackboard.
Full version of generic level 7 assessment criteria and can be found on Blackboard under the assessment folder.
Submission
Please include a front sheet (available on Blackboard under the Assessment Tab) with ALL your work. This should detail your name, programme and module, date, assignment number and title and tutor name
ALL LATE SUBMISSIONS WITHOUT PRE-ARRANGED EXTENSIONS WILL BE MARKED AS “FAIL”. EXTENSIONS WILL ONLY BE PROVIDED IN EXCEPTIONAL CIRCUMSTANCES.
Please visit
https://cccu.canterbury.ac.uk/coronavirus/late-penalties-extenuating-circumstances-and-temporary-learning-agreements-tlas.aspx
for full information relating Late Penalties, Extenuating Circumstances and Temporary Learning Agreements (TLA’s).
It is the student’s responsibility to ensure they keep a proper back-up of all their work. For this reason, students are encouraged to keep a copy of their work on the University College network. LOSS OF WORK BECAUSE OF COMPUTER OR DISC FAILURE DOES NOT CONSTITUTE EXCEPTIONAL CIRCUMSTANCES. If a student reports that they are unable to submit work because they have ‘lost’ the work due to computer or disc failure and have not kept a back-up copy, they will fail on the grounds of non-submission.
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